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Market Research

Use when doing upstream market-research methodology — sizing a market as TAM/SAM/SOM computed BOTH top-down and bottoms-up (never a single unsourced number), planning a survey SAMple size with finite-population correction and per-segment minimums, or scoring candidate market segments against Kotler's measurable/substantial/accessible/differentiable/actionable criteria. Outputs always show the meth

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Use case

  • Go To Market
  • Pricing Strategy
  • Brand & Commercial
  • M&A Strategy

Stage

  • Diagnose
  • Analyze
  • Model
  • Recommend

Framework

  • TAM / SAM / SOM

Provenance

Repository
claude-skills
Declared licence
MIT
Pinned commit
19392f7

Verified from alirezarezvani/claude-skills

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Downloads the upstream SKILL.md at the pinned commit.

Catalogue entry market-research