BCG Matrix
Classify your business units by market growth and relative share to steer your portfolio.
Run a BCG Matrix
Fill in a few details and get an AI-generated analysis.
- Analysis (completed)
- Context (completed)
- Inputs
- Review
- Generate
- Result
- Export
What this tool does
The BCG growth-share matrix sorts a portfolio of business units, products or services by market growth and relative market share, placing each in one of four quadrants that imply a different decision. Stars need investment to hold position; Cash Cows fund everything else; Question Marks are either the next Star or a distraction; Dogs should be harvested or exited. The framework is only as useful as the evidence behind each placement, so this tool estimates growth, relative share and revenue for every unit, gives the reasoning for the quadrant it chose, and states the specific implication rather than leaving you to infer one.
How to use it
- 1List the portfolio units you want mapped — business units, product lines or service lines, not departments.
- 2Name the company and industry so growth and share are estimated against the right comparators.
- 3Check the portfolio balance section: that is where the matrix earns its keep, showing whether Cash Cows actually fund Stars and Question Marks.
- 4Use the capital allocation view to structure the discussion, then take the deck to the board rather than a list of quadrants.
A worked example
What a real run looks like
Input — a mid-sized operator, not a generic prompt
Diversified industrial group with four units: industrial automation, building systems, energy monitoring and a services arm.
What comes back
Each unit placed with its estimated segment growth, relative market share and revenue, an evidence-based rationale for the quadrant, and the implication — invest to build, hold, harvest or divest. Closes with the portfolio balance, prioritised plays per quadrant, a capital allocation view, portfolio-level concentration risks and recommended actions.
Frequently asked questions
What is a BCG matrix?
The BCG growth-share matrix classifies business units into four categories — Stars, Cash Cows, Question Marks and Dogs — based on market growth and relative market share, to guide portfolio strategy.
Is this BCG matrix tool free?
Yes. The ConsultantAI BCG matrix tool is free and requires no sign-up.
Need this on your own engagement?
The free tool covers the framework. A full ConsultantAI project turns it into a cited, board-ready deliverable built from your documents — market sizing, a financial model, or a complete deck, with every figure sourced.