Consulting methods, step by step
The frameworks we use every day, written as practical guides: so you can run the analysis today, with the free tools to speed up the grunt work.
How to do a SWOT analysis (step by step)
A practical, step-by-step method for building a SWOT analysis that actually drives strategy: not a decorative box-filling exercise.
How to size a market: TAM, SAM and SOM
The practical way to estimate a market with TAM, SAM and SOM: define the units, build a driver model, and show a defensible range instead of a made-up point estimate.
How to run a competitive analysis
A practical method for mapping competitors, comparing them on the dimensions that matter, and turning the scan into strategy: not a wall of screenshots.
How to build a market research report
How to structure a market research report a client will actually use: from the question and data sources to the storyline and the numbers that carry it.
How to write a business case (step by step)
A practical method for building a business case that actually wins approval: the structure, the numbers, and the argument.
How to run due diligence (step by step)
A practical framework for structuring commercial, financial and operational due diligence on a target.
How to build a financial model (step by step)
How to design and structure a financial model that is credible, auditable and actually useful for decisions.
How to plan market research (step by step)
How to design a market research plan that tests the right hypotheses with the right methods.