Porter's Five Forces
Assess rivalry, entry, substitutes and buyer/supplier power to judge industry attractiveness.
Run a Porter's Five Forces
Fill in a few details and get an AI-generated analysis.
- Analysis (completed)
- Context (completed)
- Inputs
- Review
- Generate
- Result
- Export
What this tool does
Porter’s Five Forces asks why an industry is structurally profitable or not by examining pressure from five sources: the intensity of existing rivalry, the threat of new entrants, the threat of substitutes, and the bargaining power of buyers and suppliers. The verdict matters more than the individual scores — an industry where buyers are powerful and entry is easy will earn thin returns no matter how good the strategy. Each force here is assessed with the evidence behind it, and the output closes with the overall attractiveness verdict and the actions that structure implies.
How to use it
- 1Name the industry narrowly. "Healthcare" produces a meaningless average; "specialist oncology clinics in the UK" produces a usable answer.
- 2Add context on your position — market share, segment, customer mix — since each force is judged relative to where you sit.
- 3Read Overall Attractiveness before the individual forces. That is the decision-relevant output.
- 4Export the deck for a strategy session; the forces map directly onto slides.
A worked example
What a real run looks like
Input — a mid-sized operator, not a generic prompt
UK specialist logistics software vendor selling route-optimisation to mid-sized shippers.
What comes back
Five forces each assessed with the evidence — for example a low threat of entry because incumbents carry compliance overhead, but high buyer power because procurement can run a competitive tender. Closes with the overall attractiveness verdict for the segment and recommended actions derived from the structure rather than from the company’s preferences.
Frequently asked questions
What is Porter's Five Forces?
Porter's Five Forces analyses industry attractiveness through competitive rivalry, threat of new entrants, threat of substitutes, and the bargaining power of buyers and suppliers.
Is this Porter's Five Forces tool free?
Yes. The ConsultantAI Five Forces tool is free and requires no sign-up.
Need this on your own engagement?
The free tool covers the framework. A full ConsultantAI project turns it into a cited, board-ready deliverable built from your documents — market sizing, a financial model, or a complete deck, with every figure sourced.